Craig joined Breakthrough Entertainment from Peacock Alley Entertainment, an international production house and distributor where he served as Vice President, Distribution. He previously worked with DHX Media as Territory Manager handling program sales for Asia, Australia, Latin America, and Canada. Previous to DHX, Craig served with Breakthrough Entertainment as Sales Executive, where he handled sales to Eastern and Central Europe, Asia, Australia, Latin America and Canada.
Craig began his career in television distribution and programming at Ironstar Communications, Inc, the television programming sales and distribution company founded by his father, Derek McGillivray. He earned his Bachelor of Arts in Political Science from University of Western Ontario. While attending Jacksonville State University in Jacksonville Alabama, Craig was recruited by the Atlanta Braves Major League baseball team after playing NCAA Division 1 Baseball for the Gamecocks.