Since creating Breakthrough over 30 years ago, Ira and his partner Peter Williamson have built a creative partnership and established themselves as one of Canada’s most prolific providers of television programs. As Executive Producer, Ira works with broadcasters, producers and directors to oversee the creative management of projects in all genres, from development through to delivery.
Over the years, Ira has developed successful relationships with national and international networks and production partners on a variety of documentary, lifestyle, drama, factual, and animated programs. Because of these relationships, Breakthrough Entertainment leads in the industry as an award winning producer and distributor in multiple formats and genres.
In 1995 Ira became a member of the Canadian Media Production Association (CMPA) and was elected chair of the board in 2005. He continues to be actively involved in the CMPA’s committees alongside his involvement with the Canadian Media Fund, The Banff World Television Board and the Alliance for Children and Television.